Corporate identity is, put simply, the way an organization wants to be perceived. A visual identity system offers a sharply focused lens, allowing people to see a corporate identity quickly and clearly.
We are pleased to introduce the improved Visual Identity Program for Mennonite Church USA. This is a program designed to serve congregations, area conferences, churchwide agencies and other parts of our new denomination. We trust you’ll find this manual beneficial in your work as a graphic designer.
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